How important is dwell time to LinkedIn’s ranking system, and how does LinkedIn measure reader attention on posts?
How important is dwell time to LinkedIn’s ranking system, and how does LinkedIn measure reader attention on posts? On LinkedIn, reach is no longer driven only by likes or comments. What matters most is whether readers pause, read, and mentally engage with your content. Dwell time has become one of LinkedIn’s strongest signals, quietly determining which posts deserve extended distribution and which ones disappear quickly. 1. What dwell time means in LinkedIn’s algorithmic context Dwell time refers to how long a user spends viewing a post before taking any action. This includes reading, pausing, or hovering over content without necessarily reacting. Unlike likes or comments, dwell time captures silent engagement—attention that signals genuine interest rather than performative interaction. 2. Why LinkedIn values attention more than interaction Many users consume content without rea...