What signals tell X that a user wants to see more from a specific creator, and how similar are these signals to Twitter’s old follow-recommendation system?
What signals tell X that a user wants to see more from a specific creator, and how similar are these signals to Twitter’s old follow-recommendation system? On X, following a creator is no longer the strongest signal of interest. The platform watches how users behave after seeing a post to determine whether that creator deserves repeated visibility in their feed. Understanding these signals reveals how X predicts creator affinity today—and how this system evolved from Twitter’s older, follow-centered recommendation model. 1. From explicit follows to implicit interest signals Twitter’s recommendation system treated the follow button as the primary indicator of interest. Once a user followed an account, the system assumed long-term relevance. Engagement after that point played a secondary role. X shifts away from this assumption. A follow still matters, but it is no longer enough. The platform c...