What qualifies a post for X’s monetization or ad-revenue share program, and how does this compare to Twitter’s limited earlier monetization efforts?
What qualifies a post for X’s monetization or ad-revenue share program, and how does this compare to Twitter’s limited earlier monetization efforts? Monetization on X is no longer an afterthought. The platform now evaluates posts using deep behavioral signals to determine whether content deserves to generate revenue from ads. To understand what truly qualifies a post for monetization today, it helps to compare X’s modern revenue-sharing system with Twitter’s far more restrictive and fragmented monetization history. 1. Why Twitter struggled with creator monetization Twitter was never built around monetizing individual posts. Its architecture focused on rapid conversation, short updates, and real-time reactions, not prolonged attention. Monetization efforts were largely experimental and limited in scope. Programs such as tips, Super Follows, and brand sponsorships targeted accounts, not content...